01
Research
Research
Understand the basic information around the current need, including brand status, products, use scenarios, existing materials, and early hypotheses.
Method
RASC Workflow
RASC is the workflow we use across projects. It transforms fragmented information into clear judgment, making sure each step is built on structure rather than subjective preference.
" The goal is not to collect more information, but to organize better judgment. "
RASC
02
Analysis
Analysis
Deconstruct information through the lens of target users, product realities, competition, and constraints in order to clarify the scope of the problem.
Information into structure
Structure into decision
03
Synthesis
Synthesis
Organize scattered inputs into a small number of clear directions, making strategic paths and expression options comparable for judgment.
04
Choice
Choice
Work together to determine the final direction, clarifying what the brand does, what it does not do, what to keep, and what to leave behind.
01
Research
Research
Understand the basic information around the current need, including brand status, products, use scenarios, existing materials, and early hypotheses.
02
Analysis
Analysis
Deconstruct information through the lens of target users, product realities, competition, and constraints in order to clarify the scope of the problem.
03
Synthesis
Synthesis
Organize scattered inputs into a small number of clear directions, making strategic paths and expression options comparable for judgment.
04
Choice
Choice
Work together to determine the final direction, clarifying what the brand does, what it does not do, what to keep, and what to leave behind.